We all have our mini cab stories. I have an enormous fund from directing
drivers to Albion Road, through overcharging enough to get to Manchester and back and
grappling with language barriers so impenetrable that Ive fled from the car in
despair.
But I declare now that if Im gonna call anyone then its Premiercars in Defoe
Road. Theyve been around since Stokey was a two-sheep village. No-one pretends
that you dont get the odd journey which goes wrong, says co-owner and former
civil servant Steve McLean, 46, but we do care about running a good service and all
our drivers are thoroughly checked out and registered.
Steve, his wife Linda, 42, and her brother Enver Mehmet 31, known to all as Gary, took
over the running of the then Defoe Cars in 1996 when it had 12 drivers and a nasty-looking
office. Today the 90 drivers are all linked up to a state-of-the-art satellite navigation
system which can plot their exact position within 500 yards. Gone are the days of
Hes just round the corner, luv, Yeh but which corner Hyde
Park?
The trio also operate a system of driver grading. We have those who do airport runs,
theyre always the smart, best cars. Some mostly do very local jobs. We try and fit
the driver to the job when we can, although its not always possible when were
very busy, says Steve. And busy they certainly are. Premier has 90 cars, all linked
to their satellite system.
It cost us £200,000, says Steve, and come Friday and
Saturday nights they are madly juggling hundreds of calls. People can get very
frustrated when they cant get a car immediately at those times but we never tell
them its on its way when its not, says Gary. This is a
long-term business and we value regulars.
The trio sing the praises of their controllers. Its a very high pressure
job and customers sometimes dont realise that its the controllers who
have to cope with a multitude of jobs, cars, callers not there when the cab turns up,
abuse when notorious N16 traffic makes them late and always the odd refusal to pay.
You wouldnt believe the stunts people get up too to try and avoid the
fare, sighs Steve. We had one guy who handed the driver a cheque which turned
out to be a pay slip. Premier are acutely aware that N16 is not all middle-class
folks playing it by the rules, and there have been some first-class bundles outside the
Church Street offices. One fare, a regular customer as well, started an argument
with a driver and knocked him unconscious on the pavement in front of the window. We have
had stabbings, the lot, says Steve. But we try to be very cautious about the
fares. We turn down calls we dont like the feel of. Usually its on a mobile
and were asked to meet them on a corner. We can tell.
The drivers pay the firm an agreed rental each week, generally pick a shift pattern and
Gary, whose instincts are legendary keeps a close eye on their progress.
If anything goes wrong we give them a chance to improve but Ive no problem
with telling them to go elsewhere if they dont work out, he says.
NEWINGTON STUDIOS
(Including Newington Colour
Laboratories)
161 Stoke Newington Church Street,
London N16 0UH
Telephone: 020 7249 4927
Established since 1969
Romantic and creative
wedding photography
A large selection of Wedding Albums
Photographs make excellent Xmas presents
Your films developed and printed on the premises
Colour or black and white enlargement
Our studio is open six days a week, call in or phone for price list
|
They have carried numerous celebrities in their time but still talk in
hushed awed tones of the time they had that Nicole Kidman in the back of the
cab. She was lovely, very polite, bit quiet, say Steve and Gary.
Its a 24/7 job for the trio. Steve has the office hot-wired to his home with CCTV to
the office and the full data system on his home computer. I cant stop myself
tuning in, he says, I have to know whats happening.
The Premier team know that overcharging can sometimes happen when you feel a driver has
plucked a figure out of the air. Gary gazes into the middle distance and launches.
There is a strict fare list and I check everyone out thoroughly. We are installing
an even more finely-tuned system which should eliminate any problems entirely, he
says. But if anyone thinks they have been overcharged by a driver from us, then
contact the office immediately and well sort it out. All Premier drivers are
properly insured, registered, checked and interviewed by Gary who obviously has an acute
nose for a wrong un. But he feels Premier can get tarred with someone elses
brush.
There are dozens of cab firms within a very short radius of Church Street who we
know dont run as tight an operation, he says. I get really mad that we
play by the book, pay all the right taxes, get all the proper checks and there are firms
out there who are getting away with it, says Steve.
Ive got to confess that I use Premiercars all the time and my life would partially
collapse if they blacklisted me. Oh yes, weve got a blacklist, says
Steve ruefully. But, hand on heart and moth-eaten wallet, I can say they have very rarely
let me down.
|