| By Claire Lissaman We’re
sure that all Stoke Newington folk know about Fairtrade –
helping make poverty history by just doing your shopping. But if
the last time you supped a Fairtrade cuppa was a decade ago you
may be surprised by how the quality and variety of Fairtrade products
has developed since then.
Those of us who have been buying Fairtrade products regularly know
that they don’t just taste good (70% dark chocolate, anyone?),
we’re also making a difference to the lives of thousands of
farmers in developing countries. And we’re part of a growing
band of shoppers. One in two adults in Britain recognise the FAIRTRADE
Mark and the vast majority of these say that the FAIRTRADE Mark’s
independent guarantee of a fair deal for farmers in developing countries
is very important to them.
Fairtrade is now benefiting nearly five million people –
farmers, farm workers and their families – in 58 developing
countries. It’s not just sold in church halls anymore, either
(though there’s a regular stall at St Mary’s –
that’s the big church on Church Street – on the first
Sunday of every month) – we can now indulge in our guilt-free
shopping in the big supermarkets, small shops, in cafes, restaurants,
bars and even vending machines. Fresh & Wild sells some products
with the Fairtrade Mark, as does Mother Earth on Albion Road. No
doubt there are others.
However, many of us regularly buy just one Fairtrade product, possibly
because we are unaware of the vast range of Fairtrade products now
available – an unbelievable 1,400 products now carry the FAIRTRADE
Mark. Fairtrade Fortnight runs from 6 – 19 March, and the
Fairtrade Foundation is encouraging us to ‘Make Fairtrade
our Habit’. It’s highlighting the new Fairtrade products
developed during 2005, including organic Basmati rice, lychees,
vanilla pods and brazil nuts, plus a major new product line, launched
in November – certified cotton. So now we really can dress
to impress!
The campaign aims to show how a small change in our shopping habits
can make a real difference to poverty and to encourage buying across
a range of goods. Have you seen some of them in your supermarket
or local store? If you haven’t, ask for them – individual
approaches to shop managers are a powerful form of pressure for
good.
So how many shops in Stokey actually stock Fairtrade certified
products? And how many could be doing more? If you’re interested
in getting involved in Fairtrade in Stoke Newington drop a line
to stokeyfairtrade@yahoo.com.
Two simple things we can do this Fairtrade Fortnight and beyond:
· Encourage our local shops and cafes to stock Fairtrade.
Talk to them in person or drop them a line. Directories of wholesalers
and catering suppliers that sell Fairtrade products can be found
at www.fairtrade.org.uk.
· Make Fairtrade our habit – there’s a lot to
choose from: fresh fruit and fruit juice, wine and beer, biscuits
and cakes, nuts and oils, chocolate and cocoa, coffee and tea, roses,
cotton… |